iPod App

headertransp2.png picture by has today announced the launch of a free new iPhone app aimed at their ever-growing community of gamers and video games buyers. The new app allows customers to browse the store, shop online, check their orders and pre-order the latest releases.

However, the ShopTo iPhone App is not just a sales tool as Igor Cipolletta, CEO of ShopTo, points out. “ is a great deal more than just a place to buy video games; it’s a community of gamers. That’s why we wanted our app to be a portal into that community. So within the app you can watch game trailers in crystal clarity or post on the forum along with 40,000 other gamers. You can read reviews and review games yourself. You can link into your twitter or facebook account and carry on the conversation there as well.

“As well as giving full access to the community, we wanted the shopping process to be as fluid as possible. We spent a long time making sure this was just right and I think the final app really shows this.”

The App includes a wealth of features; you can search for games, order, post on the forum, watch trailers on ShopTo TV, check special offers and even link to Twitter and Facebook. To see the full features there is a video of the App that can be seen here. ShopTo are no strangers to innovation having recently upgraded their entire warehouse to almost full automation. This allows them to pack one game every two seconds and give next day delivery right up to 5.30pm. They also provide a full SMS service meaning you can order, pay, and track your items by text message.

The free ShopTo iPhone app is available from today and is already proving a huge success with the iTunes store adding it to its coveted “New & Noteworthy” section.



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