The infamous analyst Michael Pachter is at it again. Last time he was looking at how players may ‘defect’ from Call Of Duty to Battlefield 3, this time he takes a peek into how much they are aiming to spend on Battlefield 3’s advertising campaign.
Wedbush analyst Michael Pachter reckons that EA could spend anywhere between $45-50million on advertising for their upcoming game Battlefield 3.
Battlefield has already started spending cash on advertising. Earlier in the year, April to be exact, they unveiled one of their trailers during the FA Cup Semi-Final. Whatever that is.
Pachter is also suggesting something rather radical by saying EA will only spend $50million. In April, John Riccitiello, head of EA, was quoted saying: “there will be a couple of hundred million dollars of marketing against these two products going head to head.” With some simple maths, Pachter is suggesting that Activision are spending around $150million on advertising Call Of Duty Modern Warfare 3.
Battlefield 3 launches on 28th of October, while Modern Warfare 3 launches on the 8th of November.