VG247 has Been told, by European interactive entertainment vice president: Chris Lewis, that Microsoft won’t be reacting to Sony’s recent PlayStation 3 price cuts with cuts to its Xbox 360 consoles.
When asked if Microsoft would be cutting the price of the Xbox, there was one simple answer: “No”; adding on, that he would not like to trade places with Sony.
“As you can imagine, we plan for these scenarios all the time,” he explained. “For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately.
“We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox LIVE’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle.
“We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places.”
The new PS3 cuts have seen the 160GB model reduced to around £180-£250. However you can still pick up a 360 for around £150 when shopping around, and the 4GB for under £130.