Unfair pricing is the reason behind GAMES recent declaration of administration, claims Dr Mike Molesworth, a senior lecturer in consumer behaviour and online marketing at Bournemouth University. Read on to see what he said and what he thinks about the whole situation.
Dr Mike Molesworth, a senior lecturer at Bournemouth University, has told Bournemouth Daily Echo how he feels that GAME’s strategy was not moving with the current economical situation:
“GAME, like any retailer really, is a middle man and they add value by their role as a middle man between the games publisher and the platforms and the consumer,” explained Dr Molesworth.
“What people have found is that the value that GAME used to justify its margin has been harder and harder to see.”
He added that sales of new games have been squeezed by the supermarkets and the trade-in market now has strong competition from the likes of Amazon and eBay, suggesting that GAME’s high-priced policy was only ever going to drag them down.
The Bournemouth and Poole area has four branches of GAME and two Gamestation stores, each employing up to 10 people. The Daily Echo says that yesterday’s cuts left fifteen people out of work in Bournemouth.
“It’s a depressing picture for the high street because you start to wonder about the retailers who will take these spaces,” concluded Dr Molesworth. “If your expertise is in retail, you must be wondering where these other new shop jobs are.”